Client: United States Figure Skating
Action: Elkinson + Sloves, Inc. conceived and spearheaded bid for Skate America (largest international competition in U.S. in 2006 with 13 nations competing) in Hartford, CT, and then provided all marketing, public relations, media negotiations, sponsorship, and community-outreach, and developed ticket packages. The competition was part of the international Grand Prix series in Paris, Tokyo, Beijing, Vancouver and St. Petersburg, Russia.
Results: As reported in The Hartford Courant: "Hartford outdrew other Skate America competitions in Atlantic City, Detroit, Colorado Springs the last nine years. Perhaps more important, Hartford organizers exceeded expectations for bringing new money into the city, generating national and international media exposure and enlivening the city in a positive way.” Broadcast/media reached more than 42 million households worldwide with $2 million direct economic impact and 4,000 hotel room nights in Greater Hartford.